Surely, you notice one thing: digital marketing is constantly changing and moving fast in today’s time. The best example is “Artificial Intelligence,” which has been growing rapidly since 2023. According to the research, this era will remain the same in all marketing areas of 2024.

According to the data, 42% of businesses are enhancing their investment in AR and VR tactics. People are 35 times more likely to open messages than emails. You will see a lot of things that will be succeed in 2024, but if you want to know what digital marketing trends are coming, let’s follow us!

• Social Media Trends:

The good news for social media influencers is that 2024 is going to be another fantastic year for them. Social media will do its best to attract people, and they all need to reconsider how success is measured. You may see the switch in supremacy as the constant drama with X (Twitter) opens the door for new platforms like Instagram Threads and Bluesky, and other networks may gain new grounds for organic traffic. 

• AI in Digital Marketing:

Undoubtedly, AI remains at the top of the agenda and has certainly spun many marketers’ heads. You can predict that AI will expand significantly in 2024; hence, businesses should continue to adopt new technology and stay updated with new changes that come in the market. There’s a little bit of confusion about what to do with AI. As marketing departments are so close with customers, they can use AI strategy to push them forward and stay proactive. It means that they use the knowledge on the consumer’s journey to determine new opportunities that AI technology offers to improve their business that already has. 

• Short-form Video Drives Social Strategy:

As we all know, marketers instantly target the digital-first generation. They’re meeting them where they are, like scrolling videos on TikTok, Instagram, and YouTube. As per research, short-form videos get the highest returns on investment and will grow more in 2024. 53% of marketers are thinking of investing in Instagram reels, Youtube shorts, and TikTok videos.

• Focus on Privacy:

Hacking systems are used widely worldwide, so everyone is trying to make data privacy regulations stricter. Nowadays, marketers use more ethical and transparent data strategies to secure their customers’ confidential data. They focus on collecting and leveraging data directly from clients; they don’t want to involve third parties. Adding these things will help develop trust with customers and personalized experiences.

• Voice Search Optimization:

You have definitely noticed that everyone uses voice-activated assistants and smart speakers, and the common examples of those are Siri, Alexa, and Google Assistant, so optimizing content for voice search is significant. There is an estimation that in 2024, voice search will be a major portion of solving queries. This forces marketers to rethink their SEO strategies. You have an amazing option to optimize the content on Google-featured snippets. These snippets give the exact answers to voice search and provide a direct path to search visibility. 

In the End!

We hope the above data will assist you in understanding how 2024 will become exciting and challenging for markers. Don’t you believe that with the help of AI, everything has changed, from consumer behaviors to business operating systems? Oh, yes, the one thing we all need to remember is that AI can bring positive change to everyone’s life. No matter if you haven’t used AI recently, you will definitely use it in the future.
 

So, without wasting time, it’s time to adopt new technologies and use new platforms. Consider what trends will benefit you and your business more in 2024.